Ban on Celebrities Endorsing Alcoholic Beverages is Absurd - Oscar Provencal
Renowned actor and producer Oscar Provencal has shared his views on the controversial ban imposed by the Food and Drugs Authority (FDA) in Ghana, prohibiting celebrities from endorsing alcoholic beverages. In a recent interview, he expressed strong opposition to the decision, labeling it as ridiculous.
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Provencal condemned the restriction, stating that it hinders public figures from earning a livelihood, especially since some rely on such endorsements for financial support. He questioned the definition of a celebrity and emphasized the arbitrary nature of fame in today's digital age, where individuals can quickly rise to stardom overnight.
Having previously featured in an advertisement for Club Beer, the actor known for his role as Inspector Bediako defended his participation in alcohol-related promotions, asserting that there is no harm in it. He called upon the FDA to reconsider the ban and allow celebrities the freedom to engage in such endorsements without restrictions.
The FDA implemented the ban on celebrities endorsing alcoholic beverages in 2015, citing compliance with a World Health Organization (WHO) policy aimed at safeguarding minors from alcohol-related influences.
Provencal condemned the restriction, stating that it hinders public figures from earning a livelihood, especially since some rely on such endorsements for financial support. He questioned the definition of a celebrity and emphasized the arbitrary nature of fame in today's digital age, where individuals can quickly rise to stardom overnight.
Having previously featured in an advertisement for Club Beer, the actor known for his role as Inspector Bediako defended his participation in alcohol-related promotions, asserting that there is no harm in it. He called upon the FDA to reconsider the ban and allow celebrities the freedom to engage in such endorsements without restrictions.
The FDA implemented the ban on celebrities endorsing alcoholic beverages in 2015, citing compliance with a World Health Organization (WHO) policy aimed at safeguarding minors from alcohol-related influences.
This move sparked dissent among stakeholders, leading to legal action against the FDA, with notable personalities like Shatta Wale, Brother Sammy, Kuami Eugene, George Quaye, and Camidoh voicing their opposition.
A Supreme Court panel chaired by Chief Justice Gertrude Torkornoo has scheduled April 10, 2024, as the date for delivering a verdict on the case challenging the FDA's directive. As the debate continues, Provencal's outspoken stance underscores the ongoing controversy surrounding the ban on celebrity endorsements of alcoholic products in Ghana.
A Supreme Court panel chaired by Chief Justice Gertrude Torkornoo has scheduled April 10, 2024, as the date for delivering a verdict on the case challenging the FDA's directive. As the debate continues, Provencal's outspoken stance underscores the ongoing controversy surrounding the ban on celebrity endorsements of alcoholic products in Ghana.
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